SHAPING THE LONGEVITY LANDSCAPE

PROF ANDREW
J SCOTT

Andrew J Scott

about andrew

Defining ideas, communicating value, effecting change
Expert on the Economics of Longevity

Professor Andrew J Scott, leading authority on the economics of longevity and co-author of the global best-seller “The 100 Year Life: Living and Working in an Age of Longevity” (Bloomsbury, June 2016), says we are living longer and better lives than ever before. A professor of economics at London Business School, Scott shows us how individuals, business and society can unlock the benefits and opportunities that flow from this enormously important trend.

Drawing upon a broad and in-depth knowledge of aging and combining economics with the personal, Scott speaks with wit, wisdom and insight about the profound changes underway. Each generation is living around ten years or longer, than past ones. Children born today face a plausible chance of living to 100. That changes everything – not just for us as individuals as we plan to live longer lives, but for businesses who must adapt to an older demographic. This challenge is far more complex and nuanced than marketers and product designers tend to believe. Scott helps organizations recognize the issues and capitalize on the strengths of the emerging older demographic, gaining a crucial competitive advantage in years to come.

Scott brings a unique perspective to the theme of longevity as a global economist, professor, and government advisor by drawing on a range of disciplines. Contending that longevity is one of three significant global socio-economic trends along with artificial intelligence and sustainability, his robust insights reveal how longevity will impact every industry and organization. These range from how aging will change marketing – appealing to older consumers but not in a way that groups them homogenously – to how companies can retrain and upskill older workers rather than losing their institutional knowledge and wisdom to retirement. Scott also discusses the implications for the financial services industry, education and health care, offering concrete recommendations for how players in these areas can capitalize on the new biggest growth market of people over the age of 55. The aging of the world population will force organizations to change their preconceptions about “the elderly” and realize that this demographic is now the future area of customer growth and human resources.

Scott’s work is having a material impact across the world: “The 100 Year Life” has sold half a million copies and was the focus of Japanese Prime Minister Shinzo Abe’s commission “Design a 100 Year Life”. Scott established The Longevity Forum in Singapore – another place facing rapid aging – bringing together the extraordinary potential of scientific research around anti-aging with the behavioural and economic responses needed for longer lifespans. What started as a day of bringing together the brightest minds in this space from all spectrums of industry, has developed into London Longevity Week and a growing global agenda springing from a meeting of world experts sponsored by the Rockefeller Foundation.  Scott’s eagerly awaited new book, “The New Long Life: A Framework for Flourishing in a Changing World” (May 2020), provides clarity on how technological change and longevity together, require us to live our lives differently and what we all need to do to seize the advantage.

Scott is currently fellow of All Souls, Oxford University, and the Centre for Economic Policy Research. Having previously held positions at Harvard University and the London School of Economics, he advises corporations and governments and served as Non-Executive Director for the U.K.’s Financial Services Authority 2009-2013. Scott is on the advisory board of the U.K.’s Office for Budget Responsibility; advisor to the Academy for Health and Lifespan Research; a member of the Cabinet Office Honours Committee (Science and Technology); the U.K. government’s Longevity Council and the WEF Council on Japan; and Chairman of Encore, U.K.

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books

The 100 Year Life has sold half a million copies across 15 languages. The sequel ‘The New Long Life’ is available now in the UK (coming to USA December 2020).

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intro

A practical guide to how we can positively adapt to a changing world, from the internationally bestselling authors of The 100-Year Life.

‘This important book will help reframe the global debate about how to help every citizen to flourish’ Matt Hancock, UK Secretary of State for Health and Social Care.

about

Smart new technologies. Longer, healthier lives. Human progress has risen to great heights, but at the same time it has prompted anxiety about where we’re heading. Are our jobs under threat? If we live to 100, will we ever really stop working? And how will this change the way we love, manage and learn from others?

One thing is clear: advances in technology and longevity have not been matched by supporting innovations to our social structures. In our era of unprecedented change, we haven’t yet discovered new ways of living and working and that’s creating a growing tension between our traditional patterns of behaviour and the world in which we live.

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intro

Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time?

Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways.

The 100-Year Life is here to help.

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Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life.

· How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure?

· What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan?

· How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life?

· In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning?

Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

reviews

intro

Manga Japanese version of best selling book The 100 Year Life following the characters:

Misaki (4th grade of college)
Tatsuya (Misaki’s brother, large company work, wife and child)
Ryohana (Misaki’s classmate)
Elsa ( Short-term students

In The 100-Year Life – Living and Working in an Age of Longevity, published June 2nd 2016 by Bloomsbury Publishing, Lynda Gratton and Andrew J Scott outline the challenges and intelligent choices that all of us, of any age, need to make in order to turn greater life expectancy into a gift and not a curse. This is not an issue for when we are old but an urgent and imminent one.Extremely well received by critics and readers alike, the book has received extensive coverage around the world.

about

Uniquely drawing on the authors’ expertise in economics, psychology and sociology, Gratton and Scott offer a broad-ranging analysis and a raft of solutions covering what to do with your finances, your education, your career and your relationships to succeed in creating a fulfilling 100-year life. This book provides insights into what individuals, politicians, firms and governments need to do and demonstrates that the 100-year life can be a wonderful one.

reviews

intro

Mandarin version of The 100 Year Life entitled Life Shift.

In The 100-Year Life – Living and Working in an Age of Longevity, published June 2nd 2016 by Bloomsbury Publishing, Lynda Gratton and Andrew J Scott outline the challenges and intelligent choices that all of us, of any age, need to make in order to turn greater life expectancy into a gift and not a curse. This is not an issue for when we are old but an urgent and imminent one.Extremely well received by critics and readers alike, the book has received extensive coverage around the world.

about

Uniquely drawing on the authors’ expertise in economics, psychology and sociology, Gratton and Scott offer a broad-ranging analysis and a raft of solutions covering what to do with your finances, your education, your career and your relationships to succeed in creating a fulfilling 100-year life. This book provides insights into what individuals, politicians, firms and governments need to do and demonstrates that the 100-year life can be a wonderful one.

reviews

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Andrew J Scott’s new book

“The New Long Life”
OUT NOW IN UK

The New Long Life focuses on how longer life spans and AI and robotics will interact to change society and the economy. It outlines the steps you need to take to prepare yourself and seize the opportunities and what we require from governments, corporates and our educational system if we are to succeed.

Available on Amazon here
(US dates announced soon)