Globally, the number of people over age 60 will more than double by mid-century, and increasing longevity is poised to be a major driver of 21st century economic growth. Older consumers are hungry for new products, services, and innovations to serve their needs and aspirations – a massive opportunity for companies and investors that recognize the upside potential of the unprecedented age shift. They represent a compelling market opportunity for a wide range of business sectors, including financial services, healthcare, technology, transportation, travel, and entertainment. The impacts of changing demography will touch all of us. How can companies capitalize? How can investors participate?